Digital marketing and SEO
A B2B digital marketing agency that reports on pipeline, not clicks
Synapserve is a B2B digital marketing agency for companies with long sales cycles and considered purchases. We combine technical SEO, content, paid search and social, conversion work and reliable tracking, and connect it to your CRM so you can see which activity creates qualified pipeline and revenue.
The problems we're brought in to fix
Reports full of traffic, short on revenue
Monthly reports show impressions, clicks and form fills, but sales says the leads are poor and nobody can trace a closed deal back to a campaign. If your B2B digital marketing agency cannot connect spend to pipeline, every budget decision is guesswork.
Tracking you can no longer trust
Consent banners, browser privacy features and ad blockers mean GA4, Google Ads, LinkedIn and your CRM each tell a different story. Conversions are double counted or missing, and the ad platforms' bidding algorithms optimise towards the wrong signal.
Content that ranks for things nobody buys
Blog posts written to fill a calendar attract readers who will never become customers, while the service and solution pages that should rank for high-intent searches are thin, slow or hard for Google to crawl and render.
Paid budgets reaching the wrong people
Broad match keywords, automated placements and loose LinkedIn targeting spend money on students, job seekers and competitors. Cost per lead looks acceptable until you check how many of those leads ever became opportunities.
What we deliver
Technical SEO
Crawl and indexation audits, site architecture and internal linking, JavaScript rendering checks, Core Web Vitals, structured data and hreflang for sites that serve several countries or languages. Findings arrive as a prioritised backlog your developers can act on, or that we implement.
Content strategy built on buyer questions
Topic research drawn from search data, sales calls and support tickets, mapped to each stage of the buying process. We plan service pages, comparison pages and in-depth guides, and interview your specialists so the content carries real expertise rather than generic advice.
Google Ads
Search campaigns structured around buyer intent, disciplined negative keyword management, and offline conversion import from your CRM so bidding learns from qualified leads instead of raw form fills. Automated campaign types are used where the conversion data is strong enough to guide them.
LinkedIn and Meta advertising
Account-based targeting on LinkedIn by company list, job function and seniority, Lead Gen Forms synced to your CRM, and Meta campaigns for retargeting and audiences where they perform. Conversion APIs are set up so results do not depend on browser cookies alone.
Conversion rate optimisation
Analysis of where visitors drop off, improvements to forms, landing pages, proof and calls to action, and A/B tests run long enough to reach a reliable result before a winner is declared. On low-traffic B2B sites we prioritise clear, research-led changes over tests that could never reach significance.
Analytics, tracking and pipeline reporting
GA4 configuration, server-side tagging with Google Tag Manager, Google Consent Mode, and lead source data passed into your CRM with every enquiry. Dashboards report qualified leads, opportunities, pipeline value and revenue by channel and campaign.
How a project runs
Every step has an owner on your side and on ours, and nothing moves forward without your sign-off.
Measurement audit
We check tracking, consent setup, CRM data and attribution first, because every later decision depends on numbers you can trust.
Commercial goals and ideal customer profile
We agree target segments, typical deal values, sales cycle and what counts as a qualified lead with your sales team, so marketing and sales work from the same definitions.
Strategy and channel plan
We choose the mix of SEO, content and paid channels that suits your market and budget, with a clear hypothesis for each channel and the metric it will be judged on.
Fix the foundations
Technical SEO fixes, tracking repairs, landing page improvements and CRM integration come before spend is scaled, so new budget is not poured into a leaking funnel.
Launch, test and optimise
Campaigns and content go live in planned cycles, with structured tests and regular reviews of search terms, audiences, placements and lead quality feedback from sales.
Report on pipeline and revenue
Monthly reviews tie activity to qualified leads, opportunities and closed revenue, and agree where budget and effort should move next.
Ways to work with us
Audit and roadmap
A one-off review of SEO, paid media, tracking and conversion, ending in a prioritised action plan your team can implement or hand to us.
Ongoing growth programme
A retained team running SEO, content and paid campaigns against agreed pipeline goals, with monthly reporting and quarterly planning.
Tracking and analytics project
A defined project to rebuild GA4, server-side tagging, consent handling and CRM attribution so your reporting can be trusted.
Delivered from India, in your working hours:
Questions we're often asked
What makes a B2B digital marketing agency different from a general one?
B2B purchases involve several decision makers, long sales cycles and high deal values, so a cheap lead is often worthless. Good B2B marketing targets accounts and roles rather than broad audiences, creates content for each stage of the buying process and measures success in opportunities and revenue, not form fills.
How do you report on pipeline and revenue?
We pass campaign and source data into your CRM with each lead, whether that is Dynamics 365, HubSpot, Salesforce or another system, and report on how those leads progress to opportunities and closed deals. Where the platforms support it, we send qualified stages back to Google Ads and LinkedIn so their bidding learns from real outcomes.
Why use server-side tracking?
Server-side tagging moves tag processing from the visitor's browser to a server you control. It can improve data quality, reduce the scripts loaded on your pages and give you more control over what data each vendor receives. It does not replace consent, and we configure it to respect the choices visitors make.
How long does SEO take to show results?
Technical fixes can take effect once Google recrawls the affected pages, while new content and authority usually build over several months. We set expectations per topic and report leading indicators such as indexation and rankings alongside leads, so progress is visible before revenue follows.
Do you run campaigns across several countries?
Yes. We work with businesses selling into India, the UK and Ireland, Europe, the Middle East and the United States, and plan hreflang, local search intent, currencies and regional privacy rules such as the GDPR into content and campaigns from the start.
Should we use LinkedIn or Google Ads for B2B lead generation?
They do different jobs. Google Ads captures people already searching for a solution, while LinkedIn reaches specific companies and roles before they search. Most B2B programmes use both, weighted by how much search demand exists for what you sell.
Often delivered together
Talk to a Digital marketing and SEO specialist.
Describe the problem in a few lines. A specialist replies within one working day, not a sales script.
- hello@synapserve.com
- Phone
- +91 93461 71856